There is a time and place for everything. When you go to a nice, avant-garde restaurant and something interesting plays over the speakers, it’s OK to pause occasionally, pull out your phone and try to identify it. The result can actually become part of the conversation, or even a lasting, treasured memory.
If you are the type to stand on a dance floor with your Shazam app open however, you deserve to be disappointed. Lately DJs are curating their live setlists in ways that they cannot be so easily deconstructed. Additionally, the dance floor is one of the last areas where the magic of new music can be experienced in real time.
Jyoty Singh, the renowned DJ from Rinse FM has earned such a reputation. You will not be able to place many of the songs. After a decade of keeping her finger on the pulse of what’s next in the world of music, her sets are revered as artistic curations. It so happens that during the past decade or so (with the steady decline of the music industry) DJs are regaining their ability to break artists.
One undeniable reason for this: The impression that is left when a song you’ve never heard before absolutely destroys the crowd’s composure. A Jyoty DJ set is guaranteed to have several. Sanctioned music, social proof, easily manipulated numbers all fall flat, when the audience reaction takes over. Jyoty is reinforcing the idea that sound can elevate the spirit.
Rinse FM – https://www.rinse.fm/shows/jyoty
Soundcloud – https://soundcloud.com/jyotysingh
X (Twitter) – https://x.com/BecauseJyoty